What this research report covers:
- Data is everywhere today, growing constantly and enabling unprecedented insights. Becoming data-driven is the new table stakes for enterprise success.
- What does it mean to be a data-driven enterprise? It means maximizing the value of your data and treating it as a differentiated asset. It means using data as the basis for critical decision-making through high-quality analytics.
- In short, you must think of your data, and the analytics that rely on it, as a “product” that’s essential for driving desired outcomes.
- Accenture Labs’ data maturity model charts the journey to data “industrialization,” an ideal state where enterprise leaders tap the best available data at any time for actionable insights and optimized decisions.
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